Breadcrumb Digital, LLC Privacy Policy
Breadcrumb Digital, LLC understands that you are trusting us with your private data and strongly committed to the secure keeping of information obtained. This Privacy Policy describes our practices with respect to the Personal Information we collect from or about you when you use our website, applications, and services (collectively, “Services”).
Breadcrumb Digital provides this Privacy Policy to describe the ways we collect, use, transfer, store, secure and protect Personal Information on our digitalbreadcrumb.com website (“Site”). “Personal Information” means information that personally identifies you as described in the Privacy Policy. This Privacy Policy describes the ways you can access and control your Personal Information, and the complaint and recourse methods available to you.
Purpose Limitation
These are the ways that Breadcrumb Digital collects, uses, and stores Personal Information:
Collection and Use
Breadcrumb Digital delivers its Service by processing two kinds of user data: (i) Dashboard Data and (ii) Administrative Data.
(i) Dashboard Data
Dashboard Data includes all information stored within accounts of the Service, including but not limited to login credentials, financial information, residential data, file attachments, images and other files; this may include Personal Information. If we host the Service for you, we will host Dashboard Data. Dashboard Data is encrypted using secure cryptographic keys and cannot be accessed by Breadcrumb Digital.You may add, modify, and delete Dashboard Data at any time.
(ii) Administrative Data
Breadcrumb Digital obtains Personal Information during your account creation, usage of, and payment for the Service such as names, emails address, and date of birth for users of the Service plus the number of items in your Service account (“Administrative Data”). Breadcrumb Digital uses Administrative Data to provide the Service to you. We retain this data for as long as you are a customer and as required by law. If you terminate your relationship with Breadcrumb Digital, we will delete your Personal Information in accordance with our data retention policies.
Additional Data Use
Breadcrumb Digital may further process your Administrative Data as follows:
To host your Service user accounts.
To enable you to access and use the Service.
To share information with those you designate “beneficiaries” upon proof of your death or disappearance.
To provide customer service and support.
To monitor your user experience on the Service.
To enable us to proactively help customers maintain the performance and functionality of deployments of the Service.
To communicate with you which includes sending information about our Services.
To develop new programs and services.
To prevent fraud, criminal activity, or misuses of our Services, and to protect the security of our IT systems, architecture, and networks.
To comply with legal obligations and legal process.
To protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or other third parties.
Breadcrumb Digital Website
Collection
When you use the Site or communicate with us (e.g. via email) Breadcrumb Digital will collect certain Personal Information if provided by you, such as
Name
Email address
IP-address and other online identifiers
Any customer testimonial you have given us consent to share.
Information about the device you are using.
Information gathered via cookies, pixel tags, logs, or other similar technologies.
Use and Retention
Breadcrumb Digital may use the Personal Information collected by the Site to provide the Service to you as well as to fulfill our business purposes and other legal obligations, including:
To provide services requested by you, such as when we:
Provide information about products and services or support..
Enable Site access and use.
Retrieved information with those you designate “beneficiaries” upon your death or disappearance.
To send you security alerts, updates, and/or administrative notices.
For our business purposes we have a legitimate interest, when we:
Operate the Site.
Administer accounts registered on the Site, including billing and payment.
Update security policies and controls on the Site.
Conduct research and development to improve the Service or Site.
Perform other general business, operation, and Site maintenance purposes.
To fulfill legal obligations.
This information is retained in accordance with the Breadcrumb Digital retention policy.
Analytics Data
We may aggregate or anonymize your Personal Information so that it can no longer be used to identify you. This information may be used to evaluate the effectiveness of our Services, enhance and add new features, conduct research, and for similar purposes. Additionally, we may analyze data related to your visits to our Site using various tools, including Google Analytics. When you visit our Site, Google Analytics may allow us and Google to connect information about your activity on our Site with activities on other websites that also use Google Analytics services.
Access and Modification
It is your right to access and control your Personal Information; here’s how:
Control of Your Personal Information
The Personal Information in your Breadcrumb Digital account yours to access, update, correct, or delete at any time. It is also your right to delete your account with the Service at any time.
Information sharing and Accountability
Below is information describing how your information is shared and our accountability regarding the onward transfer of your Personal Information to third party service provides such as subprocessors, suppliers, and vendors).
Information Sharing
Breadcrumb Digital will only share your Personal Information with third party service providers as necessary for the Service, Site, or Breadcrumb Digital. Breadcrumb Digital will not share Personal Information with third party service providers beyond the exceptions listed below unless you have consented to the disclosure.
Data management.
Database hosting.
Integration services.
Professional services.
Information security, integrity, and identity and authentication services.
Operational email communications.
Financial operations (e.g. licensing, billing).
Payments and payment card processing.
Support services (e.g. providing customer service and support).
Cloud services (e.g. functioning of the Site).
Breadcrumb Digital may also provide your Personal Information to a third party if:
To protect the security and integrity of the Site or Breadcrumb Digital Service.
To respond to an emergency which we believe in good faith requires us to disclose information to assist in preventing serious bodily injury or death of any person.
To comply with any applicable law, regulation, legal process, or lawful government request, including in connection with national security or law enforcement requirements.
We may also provide your Personal Information to a third party in connection with a merger or acquisition of Breadcrumb Digital, either in part or in whole, or the assignment or other transfer of the Site or Service. In such event, such third party will either:
Continue to honor the privacy practices described in this Privacy Policy; or
If the third party proposes to materially change the privacy practices described in this Privacy Policy involving your Personal Information collected before such merger, acquisition, assignment or other transfer:
inform you and get your express affirmative consent to opt-in to the new practices; and/or
inform you in some prominent manner enabling you to make a choice about whether to agree to the new practices.
You may choose to opt-out of allowing your Personal Information to be shared with certain third-parties.
Recourse
You may contact us about our practices or to make a complaint and seek recourse according to these methods available to you, and subject to applicable enforcement powers.
Any inquiries or complaints regarding our Data Privacy Framework policy should first contact Breadcrumb Digital at the information provided below in the “Contact Us” section.
Security
We prioritize the security of your Personal Information. Before your data, including any Personal Information, is transmitted to Breadcrumb Digital’s cloud servers, it is first encrypted on your local device using AES 256-bit encryption. Additionally, the transmission of this data is encrypted using secure socket layer (SSL) technology.
We adhere to widely accepted standards to protect your Personal Information both during transmission and after it has been received. However, you acknowledge and accept that no method of Internet or email transmission is completely secure or error-free. Therefore, please exercise caution when deciding what information to send to us via email. If you have any concerns about the security of your Personal Information, feel free to contact us.
Additional Terms
Cookies
Breadcrumb Digital’s Service and Site use cookies and similar technologies (collectively referred to as “cookies”) to enhance your experience, protect your account, and improve both our site and the Service. Cookies perform crucial tasks, and we use two main types: ‘Strictly Necessary’ and ‘Functional’ cookies.
Strictly Necessary cookies: These cookies are a security feature that helps us identify and block malicious visitors. They also enable essential security settings and ensure that you can use our site and Breadcrumb Digital’s Services as intended.
Functional cookies: These cookies help us with site performance. They understand how you interact with our site and allow for enhancements to performance and design. They also provide us with analytics data, such as the number of page visits, page load times, how long users spend on particular pages, and the types of browsers or devices used to access the site.
The Breadcrumb Digital Service and the Site use cookies and other similar technologies (collectively “cookies”), in order to provide a better service to you, to help keep your account safe, and to generally improve our Site and the Breadcrumb Digital Service. Cookies perform essential functions, such as ensuring that a web page loads correctly and securely. They also help us provide you with a consistent and efficient experience.
Links To Third-Party Sites
The Site may contain links to a number of sites owned and operated by third parties that may offer useful information. The policies and procedures described in this Privacy Policy do not apply to those third-party sites.
Minimum Age
Breadcrumb Digital’s Service and Site are not designed for or intended to be used by individuals under the age of 13 (or the equivalent minimum age in your jurisdiction). Breadcrumb Digital does not knowingly collect Personal Information from anyone under the age of 13, or the equivalent minimum age in the relevant jurisdiction. If you become aware that someone under this age has provided us with Personal Information, please contact us. If we discover that an individual under 13 (or the equivalent minimum age in the relevant jurisdiction) has provided us with Personal Information without parental consent, we will take appropriate steps to delete that information.
Updates to this Privacy Policy
Breadcrumb Digital may update this Privacy Policy from time to time. When we do update it, for your convenience, we will make the updated Privacy Policy available on this page. Please check this Privacy Policy periodically for changes. If we make any material changes, we will notify you by email (sent to the email address specified in your account registered with the Site or Breadcrumb Digital Service) or by means of a notice on the Site or Service.
Notice for California Users
For individuals who are California residents, the California Consumer Privacy Act (CCPA) requires certain disclosures about the categories of Personal Information we collect and how we use it, the categories of sources from whom we collect Personal Information, and the third parties with whom we share it. We collect the following Personal Information about you from your interaction with our Site and Service:
Personal Identifiers (such as your name, address, unique personal identifiers, online identifiers such as email, and other identifiers)
Location Information (from your IP address or location data entered into the Site and Service)
Financial and Commercial Information (such as billing data when you make a purchase)
Professional/Employment Information
Legally Protected Classifications
Other Identifying Information
The Personal Information we collect about you may be used for the following purposes:
Providing our services
To maintain the quality or safety of our services
Improving our existing services and developing new services
For our operational purposes, and the operational purposes of our service providers and integration partners
Detecting, protecting against, and prosecuting security incidents and fraudulent or illegal activity
Other uses for which we provide you with notice
Subject to specific limitations, as a California resident, you have the right to request that we disclose what Personal Information we collect about you, to delete any Personal Information that we collected from or maintain about you, and to opt-out of the sale of Personal Information about you. You also have the right to designate an agent to exercise these rights on your behalf, provided that agency relationship is verified. For more information regarding your legal rights under the applicable law or to exercise any of them, please contact us.
California residents have the right to not be discriminated against for exercising their rights as described in this section. We will not discriminate against you for exercising your rights.
Last revised August 2024